The right price sells the home
Pricing is the single biggest decision you will make as a seller. Too high and buyers disappear; too low and you leave money on the table. Here is the evidence-based method we use to land the number in between, the one that actually sells.
The method ★ Four layers of evidence
How we arrive at your price
Gather the comparable sales
We pull homes like yours that sold in the last 30 to 90 days, adjusting for size, condition, upgrades, and lot. Sold prices, not asking prices, are the evidence.
Study the current competition
Buyers will compare your home to what is for sale right now. We analyze active listings in your neighborhood to position you against them, not above them.
Learn from the homes that did not sell
Expired and withdrawn listings quietly reveal what buyers would not pay. They are as informative as the sales, and most sellers never see this layer.
Recommend a strategic price
We present a defensible range and a recommended list price that balances your goals, your timeline, and the market. You see every number behind the recommendation.
The traps ★ What costs you money
Three pricing mistakes we watch for
The overpricing trap
List too high and the smart buyers scroll past. Showings dry up, the listing grows stale, and the eventual price cut comes from weakness, not strategy.
The hope price
"We can always come down." The problem: buyers do not negotiate down from a price they think is wrong, they simply stop showing up.
The online estimate
Automated estimators work from county records and miss your kitchen, your lot, and your street. Use them to start the conversation, never to set the price.
The strategy ★ Why it beats the alternatives
The best price is a strategy, not a wish
Homes priced on evidence attract immediate attention, and attention creates competition. Competition produces offers, sometimes multiple, and multiple offers are how sellers exceed their number.
Your goals matter in the mix too. Some sellers want top dollar and can wait; others need a fast, clean sale. Both are valid, and both deserve an honest conversation about what the market supports. That is exactly what our free market analysis is for.
Get my free market analysisKnow your number before you list
Send us your address and see the data behind your home's value. Straight answers, no pressure, and a plan you can defend.
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